Comfort recognizes that clothing is more than just fabric. They tell stories about our identities and cultures, and they hold our memories. They are powerful, and we adore them. We understand how important it is to keep those treasured possessions in good condition. branded, unbranded, crafted, mended, vintage, recycled, swapped, borrowed, and inherited That is why Comfort manufactures a high-quality fabric softener range that not only softens but also smells nice.