Improved and new In only one wash, Ariel removes stubborn stains for a sparkling clean. Ariel is a spectacular stain remover for full loads that was designed to be used in front loading machines. Bright guard technology ensures that your clothing stay bright wash after wash. Ariel powder also cleans deeply and keeps you fresh for a long time. Formulated specifically for fully automatic washing machines, it generates just the proper amount of foam in the machine to provide great cleaning without causing damage to the machine.