"LONGER-LASTING FRESHNESS: Enjoy the refreshing scent of valley dew on your clothes for a much longer period of time with Downy Fabric Softener in its new; concentrated formula. "
"SUPERIOR SOFTNESS: What makes Downy the best fabric softener in the market is the liquid softener’s superior ability to give you the softest; nice-smelling laundry ever. "
"EASY IRONING: Downy Concentrate smoothens & strengthens fibres to protect clothes from the damage of the wash; fights static; and reduces wrinkles for an easier ironing task. "
"SAVE WITH EVERY WASH: Every 1 capful of Downy Concentrate has the same effectiveness as 3 capfuls of a regular fabric softener; with 3x the power and softness. "
SUSTAINABILITY: Downy is devoted to caring for clothes; the people who wear them & the world they wear them in; so the brand continues to further all its sustainability commitments in energy saving.