Room afza is based on the tibb-i-unani formulation, which includes refined sugar, aqua fruits, aqua keora, aqua rose, aqua flowers, FD&C color (Red 40), and preservatives. Rooh afza has been dubbed "the red drink." Room afza has a long-lasting cooling effect. Because it not only quenches thirst but also rapidly cools the entire system. It's a syrup-like concentrate that you mix with water (or whatever you want) to make a sweet drink.