Dove Nutritive Solutions Hair Fall Rescue Shampoo is designed to target hair loss** and nourish your hair from root to tip. All you'll have to worry about is how to style your fuller-looking hair*. The formula strengthens hair strands, reducing hair fall** by up to 98%. Dove Nutritive Solutions Hair Fall Rescue Shampoo with Nutrilock actives nourishes deeply to help minimize breakages, resulting in strong, beautiful hair every time you use it.