Comfort Concentrated Fabric Softener Blue Love with Pro Fresh Technology 1L provides long-lasting freshness and softness to your laundry. With the innovative Pro Fresh Technology, this fabric softener offers up to 9X longer-lasting fragrance, ensuring your clothes stay smelling fresh all day. The concentrated formula provides more washes with less product, making it both efficient and cost-effective. The Blue Love fragrance creates a light, uplifting scent, perfect for adding a touch of luxury to your laundry routine. Ideal for all fabrics, it helps to soften and protect your clothes while leaving them with a pleasant, delicate fragrance.