Colgate Optic White Charcoal Toothpaste is formulated with activated charcoal and mineral micro-particles, which gently work to remove up to 100% of surface stains when used twice daily. It contains a professional whitening ingredient known to be used by dentists to remove stains, revealing a healthier, naturally whiter smile. The toothpaste comes in a refreshing Cool Mint flavor, leaving your mouth feeling clean and fresh after each use. It is enamel-safe and suitable for daily use.